© Buck
© Buck

Buck – Seed Matters, The Germ of an Idea


Buck takes on the natural versus chemical debate with Seed Matters.

Natural versus chemical farming methods is a hugely controversial subject—and creative studio Buck has tackled it head-on.

© Buck

Commissioned by the Clif Bar Family Foundation, its hilarious short Seed Matters is narrated by a seed as he deals with the issues surrounding chemically-dependent crops. He’s a clean living – if dirty-mouthed – kernel who chows down on healthy dung and sand every day. His wholesome lifestyle is contrasted with chemically-enhanced seeds, who act like steroid-pumped gym bunnies.

© Buck

The humor in the piece comes from the mix of 2D and 3D animation, as well as comedian Pete Holmes’ expletive-ridden (albeit censored) tirade. Thanks to V-Ray, the 3D models look tangible and physical, but stop-motion style animation gives them a cartoony feel.

© Buck

Of course, there’s a serious message here – but we love Seed Matter’s tongue-in-cheek approach.

About the author

Henry Winchester

Henry Winchester is Chaos Group's chief writer and editor. He's passionate about VFX, arch viz and design. He lives in Bristol, UK, but you'll often see him at Chaos Group events in Europe and the US.